Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

    Get More Info
    How to Build Meaningful Brands

    London Campus

    GA London, The Relay Building
    1st Floor, 114 Whitechapel High Street
    London

    Past Locations for this Event

    How to Build Meaningful Brands | London

    London Campus

    GA London, The Relay Building
    1st Floor, 114 Whitechapel High Street
    London

    Past Locations for this Event

    About this event

    Most of us wouldn't care if 93% of the worlds most popular brands didn't exist. This scary statistic backs up the fact that mediocre and meaningless brands are rapidly becoming obsolete in the new empowered consumer age. The brands that are winning are doing something different. They are putting their customers, employees and society at the heart of their companies and treading a more enlightened and meaningful path. They are doing this not just because it's the right thing to do, but because meaningful brands yield a better set of business KPIs.

    • They outperform the stock market by 133%
    • On average they increase share of wallet by 46%
    • They deliver 100% more marketing KPI outcomes

    In this fascinating talk, James Trezona, chief punk at Rooster Punk, reveals how injecting more meaning can be advantageous for your career, and what it takes to create a more meaningful brand.

    Takeaways

    In this talk, you'll learn: -What exactly is a meaningful brand? -Meaningful brand archetypes -Examples of meaningful brands -The power of storytelling -Making that vital emotional connection

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.