How to build a strong online community | Online

About this event

The main digital objectives for local businesses are to acquire customers, keep them happy, and to spread the words to their friends - in essence, to build a community. Nothing is worse than launching a killer product or service and not being able to get people to care about it. Community management is often a hard concept to grasp — whether you need strategic or tactical help, this class will cover the breadth of conceptual topics, strategic planning, and tactical execution foundations to consider in building a community. It’s often easy to lose sight of the fact that it’s not just about building a large user base for your community, but also about sustaining the digital neighbourhood you’ve created.

Startups, mid-sized companies and large businesses alike face the challenge of building and managing a successful community around their company and brand offering. This class will teach prepare entrepreneurs, community managers, and business executives with the strategic and tactical insight necessary to increase their reach and relevance within their community.

Takeaways

• A conceptual grasp of community management
• The beginnings of a full-cycle customer management strategy
• Necessary tactical skills for community advancements
• Metrics to consider in tracking your progress