How to Build a Product Qualified Lead Engine | Online

About this event

There is a proliferation of noise in the media proclaiming the death of the freemium model. While it's failed many organizations, this model has also given birth to some of the most successful SaaS companies today. The businesses that win at freemium are harnessing their rich data sets to pioneer a new piece of the sales funnel that reduces waste, boosts efficiency and accelerates the sales cycle- the Product Qualified Lead (PQL). By tracking the product engagement data of freemium customers, you can identify a user's propensity to purchase and find powerful opportunities to upsell. In fact, companies who develop an integrated PQL engine see the conversion rate of these leads surpass 50%! Learn how today’s hottest SaaS companies have taken a holistic, integrated approach with data to drive a sales accelerating PQL engine within their organizations!

Agenda

• 6:30pm - Doors open for networking, appetizers and drinks
• 6:45pm - Panel Discussion
• 7:45pm - Q&A
• 8:00pm - Networking and drinks