How to Build a Brand and Sell Your Story
23

Wednesday, 23 October

6:15 9:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

How to Build a Brand and Sell Your Story | October 23

Michael Murdoch Photo


CEO & Founder, The House

Robbie Dale Photo


Founder & Creative Director

23

Wednesday, 23 October

6:15 9:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding.

This interactive workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune. With a mix of individual, paired and group work you'll get hands-on with your brand, to help you create your strong and succinct story.

Join branding experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions, network with other organisations and see for yourself how you can:

  • 📈Get more customers and make more sales
  • 👨🏼‍🎓 Attract the best talent to your team
  • 🎨Improve your creative communications
  • 💰Pitch to investors with confidence (and more!)

This session has been built on over 30 years combined experience working with hundreds of businesses. So whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

In this workshop, you’ll learn:

  • ❓The six killer questions you need to answer to better tell your story
  • 💪How to answer the questions via tips, exercises and examples
  • 📝How to articulate your Value Proposition clearly and succinctly
  • ✨How to differentiate your brand and stand out from the competition in the real world

Who is this workshop for?

  • Founders/Owners of businesses, social enterprises and charities
  • Entrepreneurs who want to improve their knowledge of branding and storytelling
  • People with responsibility for marketing, design or communications.
  • Anyone with an idea they want to test, improve, launch and grow.
  • Students and freelancers looking to master their craft in branding.

Takeaways

  • You'll leave with a downloadable appendix packed full of online resources, case studies, worksheets, videos, templates and other tools to help you with your long term goals. They will make it easier for you to build on the foundations laid down in the workshop once you’re back at your desk
  • You'll have started to answer the six key questions that feature in every great brand story and you'll be another step closer to finding more customers, attracting talented team members and securing investment

Preparation

If you can, come with an idea for a business at the very least, so you test out the theory straight away. We hope attendees will be working on or within a business, charity, social enterprise already even if it’s just at the planning stage. Without an idea to apply the thinking to this won’t be as valuable as it should be although there’s loads of great theory to take away for another day. If you don't have a company or product brand to work on, the same thinking can be applied to your personal brand.

Other than that, bring an open mind, energy and lots of brand related questions.

About the Instructors

Michael Murdoch Photo

CEO & Founder,
The House

Michael founded The House creative agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.

Robbie Dale Photo

Founder & Creative Director

Robbie is a creative director and writer with nearly 20 years experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. He has won more than 50 awards for creativity and effectiveness, is an alumni of the prestigious Marketing Academy scholarship and has helped many organisations - from charities and startups to the likes of Microsoft, Lego and the BBC - connect with their customers in interesting and impactful ways.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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