How to Build a Brand and Sell Your Story | Online

About this workshop

Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding.

This interactive workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune. With a mix of individual, paired and group work you'll get hands-on with your brand, to help you create your strong and succinct story.

Join branding experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions, network with other organisations and see for yourself how you can:

• Get more customers and make more sales
• Attract the best talent to your team
• Improve your creative communications
• Pitch to investors with confidence (and more!)

Why attend?

Our session has been built on over 30 years combined experience working with hundreds of businesses. So whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

In this workshop, you’ll learn...

❓The six killer questions you need to answer to better tell your story 💪How to answer the questions via tips, exercises and examples 📝 How to articulate your Value Proposition clearly and succinctly ✨How to differentiate your brand and stand out from the competition in the real world

Takeaways

• You'll leave with a downloadable appendix packed full of online resources, case studies, worksheets, videos, templates and other tools to help you with your long term goals. They will make it easier for you to build on the foundations laid down in the workshop once you’re back at your desk
• You'll have started to answer the six key questions that feature in every great brand story and you'll be another step closer to finding more customers, attracting talented team members and securing investment