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In the past, great products and designs might often have come about by chance. Antibiotics, e-mails or credit cards - they were all unplanned by-products of research or development. However, in today’s competitive landscape, designers can no longer afford to wait around. They must constantly think about their products or services to uncover innovative solutions to convince customers to switch from their competitors’ offerings to using theirs.
If you are a product builder or designer and you have yet to cultivate the ability to describe what you are doing in classic better, faster, cheaper terms, you need to start today. In this session, our design expert will walk you through tips and best practices to achieve better, faster, and cheaper designs that matter.