AI for all: Real skills that transform every role. Our AI Academy is here.

AI for all: Real skills that transform every role. Our AI Academy for enterprises and individuals is here.

    Get More Info
    How Social Data is driving Product and Marketing Trends

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    How Social Data is driving Product and Marketing Trends | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    We've never lived in a world so rich with information. Every click, every comment, every like on a post triggers a data collection operation which contributes to a wealth of information about customers, businesses and sentiment.

    When it comes to social media, if you're not paying for it, then you're most likely the product that's being sold. But how do businesses make sense of the data collected through social media and how do they transform it into actionable insights? How do they use it for storytelling and achieve cut through in a world with so much noise?

    Hear from our panel of experts, on how social media data is informing not only content strategy but shaping marketing campaigns and product decisions through sentiment and conversations.

    Our panel will communicate how big data is informing:

    • Brand positioning
    • Campaign planning and measurement
    • Key influencers in the industry
    • Audience interest and demographic understanding
    • Industry and product trend discovery
    • Performance benchmarking
    • Crisis management

    Learn the current state of play as well as the potential of leveraged data to create new capabilities, richer experiences and unprecedented opportunities into the future.

    Coming up near you

    Let’s Keep You Updated

    Enter your email to start following

    I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.