How Passionate Brands Create Passionate Fans

Past Locations for this Event

How Passionate Brands Create Passionate Fans | Melbourne

Past Locations for this Event

About this event

“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin

Traditional marketing is dead. Consumers are highly skeptical of big media advertising. Today, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Tell a great story.

The right emotional appeal can transform a casual prospect into a brand evangelist. Every brand needs to know how to tap the power of stories to attract the right customers, employees, and investors.

From big brands to small brands, mastering the power of story can be the catalyst of having customers vs. passionate fans. Whatever medium you choose to tell your story, the fact remains that stories have always helped us choose the brands we invest our affection and money on, the leaders we listen to, and the way we see the world.

Our panel of experts will share their insights on how to tell your brand's story through key marketing channels such as brand collateral, presentations, and social media interactions to connect in a way that’s unforgettable and, most importantly, results in creating a base of passionate fans for your brand.

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