1133 15th Street NW, 8th Floor
Washington D.C. 20005
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As consumers go increasingly mobile and location technologies evolve, they leave a trail of data that marketers once only dreamed of. But it is a complex mountain of data that requires an understanding of the types of data and how it should be applied. Data scientists hold the key to the future of predictive analytics and potentially the future of marketing.
Attendees will learn about the range of marketing data sources and ways it can be analyzed and applied to campaigns.
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