Hooked - How to Build Habit-Forming Products | San Francisco
About this event
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement. This event is for product designers, executives, and marketers: anyone who needs to understand what makes customers tick.
Topics include:
- Common design patterns of habit-forming products
- Stages of habit formation and how to optimize for user retention
- The psychology behind what drives user behavior and how to build products to cater to core human needs
- Practical steps for leading a design process to ensure your product is used regularly