Happier Customers and Better Products Through UX Research
20

Friday, 20 July

10 am – 4 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$300 USD
Regular Ticket
$300 USD
Total

Questions? Read our FAQs

Happier Customers and Better Products Through UX Research

Harrison Lloyd Photo


Innovation & New Product Strategist, Harrison James Co.

20

Friday, 20 July

10 am – 4 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$300 USD
Regular Ticket
$300 USD
Total

Questions? Read our FAQs

About This Workshop

In today’s competitive digital landscape, listening and empathy skills are not just for research departments, they’re required in every function of the business. Too often, projects go from idea-to-market with more questions about customer needs than answers.

In this workshop, we’ll bring theory and practice together to improve your user research skills — because every marketer, designer, product manager and customer success agent can learn to ace the process of discovery. Whether you’re working on a marketing site, an enterprise product or a startup you’ll be equipped with the generative and evaluative methods to develop ideas and experiences that customers love. You’ll even get to practice moderating in a live testing environment!

Takeaways

  • Learn how to build your research toolkit for generating new ideas and evaluating UX
  • Learn how to set timelines and realistic expectations for your stakeholders
  • Learn how to set up the right team and environment for your tests
  • Learn how to review recruitment objectives and develop a solid screener
  • Craft questions that lead to honest insights
  • Learn How moderate and take notes like a pro
  • Learn how to use the latest tools for managing the research process
  • Learn how to frame your findings and deliver an objective summary report

Prereqs & Preparation

  • Bring your laptop and a smartphone

About the Instructor

Harrison Lloyd Photo

Innovation & New Product Strategist,
Harrison James Co.

Harrison Lloyd is an innovation strategist with his consultancy, Harrison James Co., where he helps companies find product-to-market fit with their next market- changing offering. He’s led digital agency teams and influenced the design of new products, marketing strategies and customer experiences with companies like United Healthcare, Intuit, Honeywell and General Mills as well as startups in supply chain and enterprise productivity. In addition to consulting he’s a regular guest lecturer at universities and trade associations and teaches high performers to use innovation in designing their own careers.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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