In today’s competitive digital landscape, listening and empathy skills are not just for research departments, they’re required in every function of the business. Too often, projects go from idea-to-market with more questions about customer needs than answers.
In this workshop, we’ll bring theory and practice together to improve your user research skills — because every marketer, designer, product manager and customer success agent can learn to ace the process of discovery. Whether you’re working on a marketing site, an enterprise product or a startup you’ll be equipped with the generative and evaluative methods to develop ideas and experiences that customers love. You’ll even get to practice moderating in a live testing environment!