Hack an SEO Plan in 90 Minutes | February 26
Tom Willis
Chief Marketing Officer,
LawPath
About This Class
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it.
This is a practical, hands-on session in which you will create an SEO plan for your business.
Class schedule:
- Keyword research
- Define your audience
- Research content ideas and develop SEO-focused content
- Social media research
- Identifying link opportunities
- Outreach
Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course or immersive will receive a tuition credit towards the course equal to what they paid for this workshop.
Preparation
Bring a laptop (and power cable) to work on your SEO Plan during class.
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About the Instructor
Tom Willis
Chief Marketing Officer,
LawPath
Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.
Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.
Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
