Guilty Business: How to Convey Your Brand Narrative | Seattle
About this event
Discover how to responsibly talk about the social impact of your business while staying true to your mission. This session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.
Takeaways
This workshop will walk you through the role of a brand narrative in your customer's journey and how to craft a story with cultural humility. You will leave this workshop with thought-provoking questions and strategies to help assess your brand messaging. This event is for anyone that wants to make a social impact, learn how to tell an effective brand story, and evaluate their brand's narrative.