Growth: The Playbook for Acquiring Users and Increasing Retention

Past Locations for this Workshop

Growth: The Playbook for Acquiring Users and Increasing Retention

Past Locations for this Workshop

About this workshop

To acquire and retain users, you’ve probably made difficult decisions based on little more than your gut instinct. Luckily, there’s a better way. In this class, you’ll learn how to use data analysis to dramatically improve your decision making when it comes to product, paid user acquisition, and retention.

Takeaways

  • Make the numbers work for paid user acquisition
  • Significantly increase your retention rate
  • Determine the actions a user needs to take to become a long term user
  • Find out which metrics are most important to focus and which can be ignored

Prereqs & Preparation

Please bring a laptop with Excel. Experience with pivot tables is recommended.

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