Growing your Business with Social Media

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Growing your Business with Social Media

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Your business has a social media presence, but what are you doing to capitalise on it? In this class we discuss the most effective methods for creating traffic-driving content, and implementing social media for user acquisition, community management and advertising. We’ll cover the mechanics behind creating an integrated social media strategy, as well as acquiring and retaining fans to foster a robust captive marketing audience.

Takeaways

  • Optimise an integrated social media strategy to align with your business goals
  • Manage campaigns with good naming structures, budget management and scheduling
  • Drive traffic from multiple social media platforms to your domain

  • Manage brand voice and reputation
  • Craft and promote your posts in a way to get effective reach and results
  • Optimise your campaigns so your ads show to the people most likely to interact
  • Build custom audiences and leverage your current database
  • Gather insights about your target audience

  • Prereqs & Preparation

    Students are acquainted with social media platforms and have an active presence online.

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