Growing Your Brand With Purpose Through PR

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

Growing Your Brand With Purpose Through PR

Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

The technology industry is an incredibly exciting area to work in with its breaking news often dominating the headlines. But while the public’s appetite for tech is at an all-time high, the competition to get quality media exposure has never been more challenging, with journalists literally receiving thousands of emails every day on the “next big thing”. PR is one of the most vital ingredients of the marketing mix but also often the least understood. In a new age where the lines between social media, PR, marketing and advertising are becoming increasingly blurred it’s easy to believe that you can do without PR. Far from just being about sending out press releases and chatting to journalists, when implemented correctly, PR can manage your company profile, protect you from crisis and have real impact on your business objectives.

In this session Tom Green and Ben Cossor from the Technology & Innovation team at top 20 independent UK PR agency The PHA Group, will share their tips on how to get the media to write positively about you and your product. They’ll be giving an overview or how PR works as well as tangible insights on how to use the media to build your profile, enhance your company’s reputation and drive sales of your product. In the past the PHA Group has launched tech success stories such as Purple Bricks (online estate agent now worth over £250 million) and dating app happn (70 million downloads to date) and many more. It also won PR Agency of the Year at last year’s Drum Agency Business Awards.

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