Grow Your Brand: The Power of Podcasting | Online

About this event

Forbes attributes an enduring shift in the consumer economy to demand for authentic intimacy from brands. Podcasting are replacing blogs in giving brands, content creators, and influencers the power to converse with their consumers and audience, create close connections and drive brand engagement. With huge platforms such as Facebook, YouTube and Twitter looking to join Spotify and Apple Music in distributing podcasts worldwide, companies have immense power to create new revenue streams through capitalising on listener attention, with strategically placed programmatic advertising, for example.

Join us as we talk through the tools and strategies needed to go out and create authentic and engaging audio content, and why this could help you build your brand. From finding the right story, to understanding audio technology, to making content resonate with your audience - hear the success stories and top tips of our panel of audio storytellers, and learn how you can best leverage the power of podcasting to build your brand.

Takeaways

• Why audio is one of the highest engaged mediums today.
• What makes audio unique?
• What does great audio storytelling sound like?
• How can podcasting help boost my brand?