Google Analytics for Ecommerce Workshop | Melbourne

About this workshop

Learn how to use your Google Analytics’ Enhanced Ecommerce reporting to improve and optimise your online merchandising efforts by gaining real insights into your website’s visitors, their behaviour, and your own store patterns and trends.

You will walk away from this class with an in-depth understanding of how to read and navigate Google Analytics’ ecommerce reporting tools and translate your insights into actionable steps that result in increased revenue for your ecommerce business.

Takeaways

• In-depth understanding of how Google Analytics’ Enhanced Ecommerce reporting works.
• Learn to navigate and read Google Analytics’ Enhanced Ecommerce reports.
• Learn to use Enhanced Ecommerce reporting to extract insights for your online business.
• Understand how to translate Google Analytics data and insights into actionable website improvements.

Prereqs & Preparation

• Laptop computer.
• Have access to the Google Analytics Demo Account.
• Have at least a fundamental knowledge of Google Analytics and its navigation.