Google Analytics for eCommerce: Optimize Your Merchandising Strategy | Seattle

About this workshop

Learn how to use your Google Analytics to improve and optimize your merchandising efforts by gaining real insights into your website’s visitors, their behavior and any patterns and trends related to products or items for sale. You will learn how to analyze consumer insights and then turn these into actions that will drive your business forward.

Takeaways

• In-depth understanding of how Google Analytics can improve a company's web business and increase revenue.
• Gain an in-depth understanding of how web analytics relates to business KPIs for e-commerce.
• Learn how use Google Analytics to look into user behavior on your website that informs merchandising strategy, such as interactions with product or SKUs, commonly searched items and product page performance.
• Learn how to integrate UX (user experience) best practices to improve your ecommerce merchandising efforts.
• Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
• Learn how Google Analytics Remarketing Lists can power your online advertising.

Prereqs & Preparation

• Please bring a laptop computer to class (a Windows PC or MacBook)
• Have access to your Google / Universal Analytics
• Optional: Having access to webmaster tools and / or Google AdWords