Google Analytics for Beginners: Key Concepts and Quick Wins
16

Tuesday, 16 January

6 9 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Google Analytics for Beginners: Key Concepts and Quick Wins

Heidi Massey Photo


Freelance Consultant

16

Tuesday, 16 January

6 9 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Class

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites.

You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Prereqs & Preparation

  • Laptops are strongly encouraged.
  • Students who have access to a Google Analytics account will be able to follow along in their own accounts as well as explore the different configurations, settings, and activities recommended during the class.
  • You do not need to have a Google Analytics account in order to attend this class.

About the Instructor

Heidi Massey Photo

Freelance Consultant

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google AdWords and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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