Google Analytics 101 | Louisville

About this event

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, walking away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

• Learn the basic setup, navigation, and interface of Google Analytics
• Get acquainted with basic terminology and mathematical formulas to understand key metrics
• Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
• Create custom segments, goals, URLs, and dashboards

Prereqs & Preparation

None