Google Ads Two Part Workshop Series | July 25

$149 USD each
Monday, 25 July -
Wednesday, 27 July
4:30 7 am EDT
Online

About This Workshop Series

Customer acquisition is one of the most important processes in the marketing funnel for any business to succeed. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for user growth. Otherwise, you may run the risk of unknowingly depleting your marketing budget. Yikes!

In this hands-on 2-part workshop series, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise your marketing budget. Perfect for small business owners, marketers or anyone looking to learn some new skills, this hands on workshop will guide you to confidently manage your own effective Google Ad campaigns.

Takeaways

  • Overview of the current Search landscape
  • Google Ads Formats: Different types of Ad campaigns including Search, Re-marketing, Display, Shopping, and when to use them
  • What makes a great Ad? Good examples of - Search intent, ad copy, landing page experience ads
  • Learn how to build successful Google Ads campaigns that work for user acquisition, e-commerce, and lead generation.
  • Track and measure: How to measure Adwords performance
  • Re-marketing: Ads re-marketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.
  • Optimisation: Discover how to optimise your marketing budget and avoid making rookie mistakes spending and avoid making rookie mistakes.

Schedule

Jul
25
Part 1
Monday   4:30 7 am EDT
Jul
27
Part 2
Wednesday   4:30 7 am EDT

Preparation

  • This session is taken completely online using Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.
Can't Make It?
Follow this workshop series to get an email the next time it’s scheduled.
Sign-up not required
Follow
Spread the Word

You May Also Like

Can't Make It?

Follow this workshop series to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.