Google Ads Full Day Workshop

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Google Ads Full Day Workshop | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

Acquiring new customers is one of the most important challenges for any business. Enter; Google Ads. Done correctly, Google Ads can be an excellent platform for growth, but if you’re not doing it correctly, you can quickly say goodbye to your marketing budget. Yikes!

In this hands on workshop, you’ll walk away with an understanding of how to run a cost effective campaign with a strong ROI and how to optimise spending while avoiding throwing your money down the Google Ads wishing well. Perfect for small business owners, marketers or anyone looking to learn some new skills, this hands on workshop will guide you to confidently manage your own effective Google Ad campaigns.

Takeaways

  • Overview of the current Search landscape
  • Google Ads Formats: Different types of Ad campaigns including Search, Remarketing, Display, Shopping, and when to use them
  • What makes a great Ad? Good examples of - Search intent, ad copy, landing page experience ads
  • Learn how to build successful Google Ads campaigns that work for user acquisition, e-commerce, and lead generation.
  • Track and measure: How to measure Adwords performance
  • Remarketing: Ads remarketing can mean the difference between a sell-out and an under-appreciated product. This is where Google's Display Network comes into play.
  • Optimisation: Discover how to optimise spending and avoid throwing your money down the Google Ads wishing well.

Prereqs & Preparation

Please bring a laptop.

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