Go-to-Market Planning, Execution and Performance Analysis
5

Wednesday, 5 February

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Go-to-Market Planning, Execution and Performance Analysis | February 5

Emin Can Turan Photo


Marketing Strategist

5

Wednesday, 5 February

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

Have you ever been puzzled how certain products surge in sales, while others never even see the light of day? Surprised how most start-ups - even those with extraordinary products - fail to capture the excitement of their audiences? And have you wondered how FTSE 100 companies seemingly have no issues successfully rolling out new products into different markets?

Having a good product is one thing. Successfully rolling it out into the market and generating sales is another entirely. Having a go-to-market plan is critical - whether you are a founder of a start-up, or a marketing/product professional in a larger organisation. This workshop will teach you how to systematically roll out any product or service into a market and generate sales.

The workshop is built on the back of a practical, science-based marketing strategy framework – one that has previously only been used on a consultative basis with leading tech start-ups. This has helped them exceed their sales goal and/or attract sizeable investments. The framework has also proven to be extremely useful for professionals aiming to make a real mark in their respective organisations.

About the framework:

This award-winning framework is based on a synthesis of best practices from three worlds: (a) Big Tech (Google, Cisco and Walmart), (b) top business schools (Cranfield School of Management, London Business School) and (c) leading tech start-ups. It took up to seven years to build, optimise and implement the framework successfully to generate the exceptional results it now can.

The framework incorporates a number of principles, studies and sciences, namely:

  • Strategy Consulting
  • Digital Innovation
  • Data and Insight
  • Lexicosemantics
  • Semiotical Branding
  • Digital psychology
  • Intelligent Marketing Tactics

The strategy framework is divided into 7 chapters, which logically trickle down from strategy and execution to performance analysis:

  • Company Fundamentals
  • Positioning
  • Value Propositions
  • Targeting Plan
  • Content Creation
  • Marketing Tactics
  • Data and Insight

Takeaways

By the end of this workshop, you will know:

  • How to formulate a science-based go-to-market strategy and execution plan
  • How to execute intelligently in a scalable manner in order to generate sales
  • How to conduct and leverage performance analysis

Preparation

  • 8-hour of sleep
  • Coffee. Lots and lots of coffee.
  • Your undivided attention and a notepad.

About the Instructor

Emin Can Turan Photo

Marketing Strategist

Emin Can Turan (calling name: Can) is an award-winning all-round marketing lead and people manager. He has first-rate management background with various Fortune 100 companies in conjunction with consulting leading tech start-ups. Can has a solid 7+ years of experience across different fields of marketing and data insight. He has previously worked at Walmart, Cisco and Google in marketing alongside senior leadership advisory. He is also a Mentor at Founder Institute on Vision & Validation and Go-to-Market Planning.

Moreover, Can is a seasoned consultant and investor in leading tech start-ups on a consultative basis (evening). He helped raise over £1.3+ million by rolling out his own proprietary marketing strategy and branding frameworks. He is a specialist in digital innovation (LBS) and an experienced storyteller of numbers, with the ability to draw actionable insights from data sets to drive performance. Can has led several cross-functional teams up to 10 people both in smaller and larger organisations.

He is an expert in formulating marketing strategies, generating marketing qualified leads and modelling business processes. He is advanced in data analysis and insight derivation, inbound marketing development and funnel performance measurement. Moreover, Can is an authority on lexicosemantical content creation (B2B/B2C) and semiotical branding ideation. He is seasoned in creating performance reports, project man and Excel / Tableau dashboard designs.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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