Go-to-Market Planning, Execution and Performance Analysis

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

Go-to-Market Planning, Execution and Performance Analysis | London

5
Attend the next event on Wednesday, 5 February.

London Campus

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

Have you ever been puzzled how certain products surge in sales, while others never even see the light of day? Surprised how most start-ups - even those with extraordinary products - fail to capture the excitement of their audiences? And have you wondered how FTSE 100 companies seemingly have no issues successfully rolling out new products into different markets?

Having a good product is one thing. Successfully rolling it out into the market and generating sales is another entirely. Having a go-to-market plan is critical - whether you are a founder of a start-up, or a marketing/product professional in a larger organisation. This workshop will teach you how to systematically roll out any product or service into a market and generate sales.

The workshop is built on the back of a practical, science-based marketing strategy framework – one that has previously only been used on a consultative basis with leading tech start-ups. This has helped them exceed their sales goal and/or attract sizeable investments. The framework has also proven to be extremely useful for professionals aiming to make a real mark in their respective organisations.

About the framework:

This award-winning framework is based on a synthesis of best practices from three worlds: (a) Big Tech (Google, Cisco and Walmart), (b) top business schools (Cranfield School of Management, London Business School) and (c) leading tech start-ups. It took up to seven years to build, optimise and implement the framework successfully to generate the exceptional results it now can.

The framework incorporates a number of principles, studies and sciences, namely:

  • Strategy Consulting
  • Digital Innovation
  • Data and Insight
  • Lexicosemantcs
  • Semiotical Branding
  • Digital psychology
  • Intelligent Marketing Tactics

The strategy framework is divided into 7 chapters, which logically trickle down from strategy and execution to performance analysis:

  • Company Fundamentals
  • Positioning
  • Value Propositions
  • Targeting Plan
  • Content Creation
  • Marketing Tactics
  • Data and Insight

Takeaways

By the end of this workshop, you will know:

  • How to formulate a science-based go-to-market strategy
  • How to execute intelligently in a scalable manner
  • How to conduct and leverage performance analysis

Prereqs & Preparation

¶ 8-hour of sleep ¶ Coffee. Lots and lots of coffee. ¶ Your undivided attention and a notepad.

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