Globalisation to Glocalisation: Asia Exploration | Hong Kong

About this event

As the world gets smaller and smaller, the rate in which global businesses are tapping into local markets is rapidly rising. The ability to create and deploy globally relevant positioning content and stories across all channels almost instantly, is more important than ever. Global campaigns normally fail to hit the nail on the idiosyncrasies of the local markets. Yet, on the other hand, locally conceived advertising sacrifices consistency of global messaging and does not benefit from economies of scale.

So, exactly how do these global businesses localise their strategy successfully to stay competitive?

General Assembly hosts a private panel discussion, to take a look at Asia and discuss the challenges and strategies global businesses are facing.

Topics that will be explored:
- The demographic and business challenges that global companies face in Asia
- Growth strategies to cope with these challenges - What does it take to succeed? - Why things go wrong? - Predictions for the future of the Asian Business Landscape