Global Marketing Strategy: China & Emerging Markets | Online
About this workshop
How do you create and execute a global sales-support program with the mandate of protecting and winning $750M of business spanning more than 50 countries, diverse markets and across a spectrum of business units - and with no direct staff?
As more companies expand globally, they are discovering a different playing field – new markets with new customer needs, and emerging competitors, who do business differently and succeed. This necessitates an innovative approach to your global programs. Using the case study of a high-tech multinational expanding into Emerging Markets, this session will share best practices in embracing and adapting the Culture dimension of the Strategic Execution Framework in order to positively impact revenues.
Takeaways
Participants will gain insight into how:
- The revenue impact of understanding customers’ cultures may be more powerful than your product offer.
- Organizational culture and structure can be adapted to accommodate distinctions in geographic cultures.
- Processes and teams are created to capture and capitalize on culture learnings and how to apply them to business practices at the corporate and executive levels.
- The Impact of Geographic Culture on Revenues
- Adapting Organizational Culture & Structure
- Creating Processes to Integrate New Cultural Dimensions
- 5Ps Framework - for strategy formulation
- Politics – internal organization & external
Prereqs & Preparation
None.
