Giving Gone Viral: How to Optimize Your Fundraising Campaigns for Social Media | Washington, D.C.

About this workshop

Remember how successful the Ice Bucket Challenge was? The ALS Ice Bucket Challenge raised over $115 million, yet only saw a 2% conversion rate because donors had to go through as many as 6 steps to give. Imagine how much more money they could have made if participants never had to leave social media to make a donation?

GoodWorld’s #donate technology makes donations possible on social media with a hashtag - #donate.

In this webinar, Co-Founder of GoodWorld, Charlie McGuire-Wien will discuss the digital challenges fundraisers in nonprofits face today and the innovative solution that #donate technology provides. Organizations will learn how they can take control over their fundraising while building donor relations.

Nonprofits will find out how they can optimize fundraising campaigns for social media to get supporters’ attention and turn them into donors. Nonprofits will learn what types of fundraising asks go viral on social media and tips, tricks and best practices for creating engaging campaigns.

The class will include a live demo of #donate technology on Facebook and Twitter. It will showcase real fundraising campaigns run by organizations including Save the Children, Beagle Freedom Project and Animal Rescue Corps, that made thousands of dollars directly on Facebook and Twitter using #donate.

Takeaways

Students will walk away understanding:

• The future of social giving and what it means for nonprofits
• How they can optimize fundraising asks for social media to create viral posts and campaigns.
• How to build a network of recurring donors and how to re-engage them."

Prereqs & Preparation

This workshop is targeted towards anyone who has previously or is currently worked in communications for a non-profit organization.