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Give Your Culture an Empathy Edge: How to Boost Innovation, Productivity, and Brand Loyalty Through Compassion
Every problem that exists in the business world can be traced back to a single, common origin: lack of empathy. It’s the unseen force behind everything from furious customers and failed business launches to abandoned partnerships and PR disasters.
Join Maria Ross, author of The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success as she moderates a panel on the importance of cultivating empathetic cultures in the business world. Experts from various industries will discuss how they amplify empathy through their companies, brands, and organizations. You’ll learn how empathy makes organizations stronger, hear how leaders course-correct projects derailed by misunderstanding, and uncover ways to put your own compassion to work.
Regardless of your field—whether you’re a corporate CEO, community activist, or entrepreneur—this discussion will open your eyes to the value of empathetic culture and how to achieve it.
Discover how an empathetic culture leads to a market-leading brand
Learn how to build a corporate culture that attracts top talent
Discover actionable ways to flex your empathy muscle as a leader - even if you don’t think this is your strength
Discuss how to balance meaningful work with real profit
Learn how to avoid the “Empathy Veneer” so that you can genuinely walk your talk
Brigette Iarrusso, MPA is a sought-after international speaker who is committed to creating dynamic and engaging events that empower, motivate and accelerate diverse value-driven entrepreneurs and business leaders. She has been an instructor of Entrepreneurial and Emotionally Intelligent Leadership at UC Berkeley for over 7 years and has conducted workshops for businesses, startup accelerators, governments, entrepreneurs and impact-driven leaders from around the world.
She is an experienced coach, facilitator and business advisor who is committed to connecting change leaders and supporting global social entrepreneurship and conscious business practices. She enables purpose-driven businesses to design a sustainable revenue model and inclusive organizational culture that has a positive impact on people and planet.
Founder and Author,
Maria is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks on brand storytelling and customer engagement. Maria's newest book is The Empathy Edge: Harnessing the Power of Compassion as an Engine for Success (A playbook for brands, leaders, and teams). She is also the author of Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs. She has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur.com, ABC News, Huffington Post, and Forbes.com
Rebecca Friese Rodskog Panel Moderator and International Speaker, Coach and Leadership Trainer
Rebecca is a “Workplace Crusader” helping organizations transform outdated practices into market-leading cultures. She’s an experienced consultant in organizational change management. Her 20+ years of experience span Fortune 500 multi-million dollar projects to start-up clients. She’s sat on both sides of the recruitment table, inspired executives to chart a new course, and reimagined the future of work. Now she’s on a mission to make organizations better places to do work that matters.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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