Google Tag Manager has revolutionised digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup.
Google Tag Manager lets any web professional take control of their website data and tagging, without needing to be reliant on the IT staff or developers.
How Google Tag Manager (GTM) works - Introduction to containers, tags, data layer, the most common variables, and trigger types.
How marketers now can implement web analytics without IT/developers support.
How to implement common marketing tags like Facebook.
Implementing Google Analytics within GTM
Standard page view and virtual page view tracking
Events, goals and goal funnel tracking
Using the debugging process to know if you tags are working.
Web Analytics implementation best practices
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
Nitesh is an experienced growth marketer & entrepreneurship coach. Right now, he's helping large eCommerce brands like Net-a-porter measure their user behaviour and supercharge their growth using data.
Nitesh has built three online businesses and continues to coach startups with rapid experimentation principles, the same principles that grew his eCommerce business to $5M trading in 9 countries. His brand made it on the shelves of retailers such as Selfridges, Debenhams & Weightwatchers and was featured by Glamour magazine and Elle.
If Nitesh isn't teaching, you'll find him passionately chopping away in the kitchen in search of the perfect meal.
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Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.