Get Started in Digital Marketing | Sydney

About this event

Step into the world of digital marketing with General Assembly.

Are you new to digital marketing, or marketing in general? In this fascinating and ever-evolving field, it can be challenging to stay on top of what areas to get into.

In this talk, you'll get to grips with the digital marketing landscape today and how it differs from traditional marketing. You'll get an overview of the most common marketing channels, how to better understand a business with regards to marketing, and how to take the next step in digital marketing.

Chart your own career path. Pick up where this talk leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

• Survey today’s digital marketing landscape
• Learn about the most commonly used marketing channels
• Understand how to view a business through a marketing lens
• Break down the components of a digital marketing campaign