Get More Users: How to Optimize Your Website | Online

About this workshop

If you are responsible for the performance of your website – as a designer, developer, marketing lead, business owner, etc - then this workshop is for you! This workshop will teach you a process-driven, user-centric and data-driven approach to optimizing your website that will convert these prospects into customers and your customers into returning customers!

Takeaways

• How to you should use web analytic data to discover “what happened” on your website
• How you should employee user testing techniques to discover “why it happened” and what you can do to optimize your website
• How you should use A/B testing to verify if changes drove higher conversion rate on your website