Get Found Online: Digital Marketing Masterclass for Business Owners | Melbourne

About this workshop

If you’re a small business, it’s likely that you’re time-poor and resource constrained. Sensis have teamed up with global tech school General Assembly to present a free digital marketing masterclass for business owners who want to grow their online presence without a big budget. Get social media savvy and learn the basics of search engine marketing in this 90 minute masterclass.

The workshop will be full of case studies and practical marketing tips that you can implement right away. Whether you’re a retailer, a restaurant, a specialist service provider, or you're in some other small business vertical, search marketing and social media are two channels that bricks-and-mortar businesses can use to succeed in the digital age.

Takeaways

• How SEO, search marketing and social media fit in with your overall marketing strategy
• Choose the social platforms that are crucial to your business vertical, and tailor your message across platforms
• Create shareable content to grow and maintain engaged social audience
• Get the low down on the best free and paid tools for social listening and media monitoring
• A checklist of SEO essentials - from keyword research to publishing fresh content and UX considerations
• Adwords and search engine marketing - is it right for your business?
• We’ll touch on other digital marketing channels to round out your online marketing strategy - content, blogging, email marketing, and more