Gamification Lightning Class | Melbourne

About this event

This free lightning workshop is part of Future Assembly Conference 2016 and you must hold a conference pass to attend. To find out more about Future Assembly, purchase tickets, and register for free events and classes like this one check out their website here

Learn about the mechanics gamification to attract, retain, engage and monetize customers & employees and how to apply it for competitive advantage.

Boundaries have blurred and in the 21st century all work is all play. People want to be engaged with a clear purpose, be creative and collaborative when solving problems and above all things have epic wins! Playing games is no longer what teenage boys do to overcome their growing pains. In fact, 60% of gamers are 18+ females who avidly share their experiences across communities of friends, real and virtual.

This masterclass will provide you with an overview about gamification and its mechanics and how to apply to enhance your business’ competitive advantage, better engage employees, increase web traffic and build differentiation. Learn how startups and established blue-chips were able to harness the power of games to build more profitable business models.

Takeaways

• The mechanics of gamification and how to apply them
• Debunking gamification myths
• The concept of “player-centre design”
• The psychology behind what keeps gamers ultra-motivated