GA + Young Women in Digital Present: Email Marketing & Mingling | Boston
About this event
Young Women in Digital and General Assembly are teaming up to bring you an exciting Email Marketing Class! Join us and instructor Jacqueline Boltik of Kingrail Consulting, as she covers proven ways to optimize emails so you can enhance your current marketing programs.
Email marketing can be one of the most powerful tools for sales and retention. However, with the tens of hundreds of emails people receive every day, we need to learn how make our emails stand out from the crowd! This class will help those of you who are currently managing email marketing programs, assisting in these programs, or looking to gain more advanced knowledge into email marketing.
You'll also get to meet other likeminded young marketing professionals and make great connections for the future.
Takeaways
- Improve the open rate and click through rates of emails
- How to write subject lines that will solicit higher number of opens
- Understand how to use data analysis to optimize email performance
- Learn how to track campaigns and conversions and how to report these numbers