GA x UNSW Marksoc - Intro to Digital Marketing | Online

About this class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly, in partnership with UNSW Marketing Society. During the introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Level up on the job in our part-time digital marketing course or transition into an in-demand career growing audiences and building buzzworthy brands in our 10 week full-time immersive course

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

• Understand the core functions & principles of digital marketing analytics
• Employ the same tools top companies use to activate & retain their customers
• Explain how a referral works and tools you can use to simplify that process
• Learn the basics of search engine marketing (SEM).
• Understand how social media marketing works and how to develop social content that works
• Understand how large-scale email deployment works, and when & how to send it