Digital Marketing Immersive at GA

Launch an in-demand career growing audiences and building buzzworthy brands. Our courses feature in-demand technical skills, personalized career coaching, and access to resources that help grads launch an exciting career in digital marketing.

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Evolve With the Tech Economy

Equip yourself with the skills needed to succeed in a new career. Coursework is designed by industry experts and updated to meet employer demands.

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Relevant Tools and Techniques

Master tools like Google Analytics and skills like split testing to create data-driven campaigns across search, social, email marketing, and more.

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Dedicated Job Search Support

Work one on one with career coaches who are committed to furthering your professional success from day one of class to day one at a new job.

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Build Your Professional Portfolio

Craft a portfolio of projects that showcase your new skills, including a real client campaign to share with prospective employers or clients.

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Optimize Your Job Prospects

Polish your personal brand, build your professional network, negotiate interviews and offers, and find the position that’s right for you with help from dedicated career coaches.

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Grow and Foster Your Network

Join a vast global community of alumni, industry leaders, and corporate hiring partners. Learn to leverage new and old connections to launch your career in the field.

A Transformative Student Experience

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Become a Digital Marketer

The Big Picture
Join a high-growth field. Companies rely on savvy marketers to deliver the right message, to the right audience, at the right time.

Today’s Essential Skills
Master the entire cycle of building a marketing campaign, from customer research to tracking key performance indicators (KPIs).

Get Hired
Our expert career coaches guide you through each step of the job search to help you launch your new career.

Syllabus at a Glance

Foundations of Modern Marketing Strategy

Understand key data-driven marketing concepts. Get introduced to the conversion funnel and identify marketing objectives that drive business results. Practice techniques for understanding customers and crafting brand messages.

Measurement and Optimization

Practice marketing math and attribution. Analyze the performance of websites and campaigns, and learn to test and optimize them. Get hands on with fundamental marketing analytics tools like Google Analytics.

Acquisition, Engagement, and Retention

Determine the appropriate marketing channels to reach the target audience and drive them through the conversion funnel. Deep dive into search marketing, SEO and content, email and one-to-one marketing, social media, video marketing, and more.

Marketing Technology Stack

Navigate the most predominant platforms that professional digital marketers use. Understand the vast landscape of tools for campaign management, optimization, and automation.

Working With Teams and Clients

Collaborate with fellow marketers, stakeholders, clients, and real customers to solve marketing problems and create real campaigns. Practice client management, teamwork, and presentation skills.

Start Your New Path as a Digital Marketer

Tuition and Upcoming Course Dates*

Join us at your local campus! New programs are starting soon near you. *Digital Marketing Immersive is not yet available at any U.S. campus.

Sydney Campus

Learn in Sydney


Monday–Friday, 9 a.m.–5 p.m.

$13,500 AUD

Get in touch with our Sydney Admissions team at or +612 8318 2912.

Melbourne Campus

Learn in Melbourne


Monday–Friday, 9 a.m.–5 p.m.

$13,500 AUD

Get in touch with our Melbourne Admissions team at or +613 8592 7303.

Singapore Campus

Learn in Singapore


Monday–Friday, 9 a.m.–5 p.m.

Get in touch with our Singapore Admissions team at or +65 3158 9593.

Don't See a Course in Your Location?

Let our team know you're interested, and we'll reach out if Digital Marketing Immersive launches near you.

Fund Your Future: Financing Options

We want our students to be able to focus on class, not costs. That’s why we offer financing options through our trusted partners for our Digital Marketing Immersive program.

For Students in Melbourne and Sydney

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We want our students to be able to focus on class, not costs. That’s why we offer financing options through our trusted partners for our Digital Marketing Immersive program.

Inquire about our financing options with Study Loans and zipMoney and we’ll figure out the best option for you.

Enrollment Criteria

  • Must be 18 years or older and an Australian citizen or permanent resident. Financing options differ in each market and are only available to students accepted into our programs

For Students in Singapore

Singapore citizens may eligible to receive subsidy worth $7,000 SGD.

Infocomm, Media Development Authority of Singapore (IMDA) and General Assembly are collaborating on building tech talent in Singapore under the Tech Immersion and Placement Programme (TIPP). Singapore Citizens who are accepted into General Assembly’s course and meet the eligibility criteria will receive a subsidy.

Eligibility Criteria for Subsidy

  • Receive an offer letter for placement in the Digital Marketing Immersive course from General Assembly’s Admission Team.
  • Provide a copy of your NRIC / Passport as proof of citizenship.
  • Be committed to working in the field of training, or starting a startup in Singapore, and submit proof of employment or ACRA registration after graduation.

Enrollment Criteria

  • Minimum of 18 years of age
  • Minimum of 3 credits in any 'O' level subjects (or equivalent), including English Language.
  • Must be Singaporean / PR / have the necessary visas (e.g. Dependents Pass, LTVP) to stay long term in Singapore.

Ready to Get Started?