Digital Marketing Immersive at GA
Launch an in-demand career growing audiences and building buzzworthy brands. Our courses feature in-demand technical skills, personalized career coaching, and access to resources that help grads launch an exciting career in digital marketing.
Evolve With the Tech Economy
Relevant Tools and Techniques
Dedicated Job Search Support
Build Your Professional Portfolio
Optimize Your Job Prospects
Grow and Foster Your Network
A Transformative Student Experience
Syllabus at a Glance
Foundations of Modern Marketing Strategy
Understand key data-driven marketing concepts. Get introduced to the conversion funnel and identify marketing objectives that drive business results. Practice techniques for understanding customers and crafting brand messages.
Measurement and Optimization
Practice marketing math and attribution. Analyze the performance of websites and campaigns, and learn to test and optimize them. Get hands on with fundamental marketing analytics tools like Google Analytics.
Acquisition, Engagement, and Retention
Determine the appropriate marketing channels to reach the target audience and drive them through the conversion funnel. Deep dive into search marketing, SEO and content, email and one-to-one marketing, social media, video marketing, and more.
Marketing Technology Stack
Navigate the most predominant platforms that professional digital marketers use. Understand the vast landscape of tools for campaign management, optimization, and automation.
Working With Teams and Clients
Collaborate with fellow marketers, stakeholders, clients, and real customers to solve marketing problems and create real campaigns. Practice client management, teamwork, and presentation skills.
Start Your New Path as a Digital Marketer
Tuition and Upcoming Course Dates*
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