GA x Pink Fest: Leap Into A Career in Marketing

Online Campus

Online
Anywhere
Online

Past Locations for this Event

GA x Pink Fest: Leap Into A Career in Marketing | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit  or level up on the job in our on-campus  Digital Marketing workshop.  

Prereqs & Preparation

Watch the following 5 videos (3 min total)
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o
Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

Coming up near you

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.