GA x Chope: How to Drive Better Business Decisions with Data | Singapore

About this event

Data is increasingly at the core of all business aspects. Not only in the post-hoc analysis of usage metrics and A/B tests. The continual intake and exhaust of data are determining how products behave and what new classes of products are possible. Every business in the future will be a data businesses, whether it’s using machine learning to personalise the experience or optimising existing functions to predict the next big opportunity. Business leaders need to understand data and incorporate it into their products.

Whether you work in product management, business management or data already, or are looking to make data-driven business decisions, this class will give you insights into the future of data and what you need to know to keep up with the change and start incorporating data into your everyday workflow.

Takeaways

• How to integrate a data strategy in your business process.
• What data is currently possible and what will be soon in the digital and physical world
• Privacy & security measures when working with data
• Tools and platforms to start capturing, analysing and ultilising data you’ve collected.
• A showcase of products that have embraced data at their core.