GA x Centercode: Building Customer Validated Products | Los Angeles

About this event

Overview:​ In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. Join us to discuss the growing importance of collecting customer feedback during pre-release testing and learn how the best brands in the world plan, execute, and leverage their Alpha, Beta, and Field Tests to build and launch world-class products.

What You’ll Take Away: Hear how the best brands in the world leverage Customer Validation tests to collect customer feedback, make actionable product recommendations, and use them to consistently deliver exceptional products.

By the end of the night, you’ll be able to accurately scope your own Alpha, Beta, and Field Tests, with an understanding of how each test type utilizes unique audiences and strategies that will save you time, money, and resources. Plus - we'll be raffling off some awesome new tech products!

Why It Matters: By getting pre-release products into the hands of real customers in real environments, companies can gain critical insight into the true customer experience and ensure a successful product launch. But getting customers to give you detailed, actionable feedback about your product and analyzing that feedback is incredibly difficult. We're here to help solve this problem by sharing our best practices (and horror stories!) to help you launch successful products.