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GA + WeWork Brisbane Present: FREE Customer Journey Mapping | In-person

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Past Locations for this Event

GA + WeWork Brisbane Present: FREE Customer Journey Mapping | In-person | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

Takeaways

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

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