GA & Pelago Masterclass: Demystifying User Experience Design | Hong Kong

About this event

UX is something we've all heard about but very few of us actually understand. General Assembly have teamed up with Pelago to present a UX Masterclass to explore this buzz worthy concept.

This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.

Stick around after to mingle and chat with Hong Kong's creative, entrepreneurial & design communities!

Takeaways

• Discover what the field of UX is and how it relates to other disciplines
• Learn to identify the different roles within, and related to UX
• The importance of user research and understanding people’s behaviours and personas
• Experience a taster of the user centred design process