Fundamentals of Content Marketing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Fundamentals of Content Marketing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Content marketing is now an essential element of the digital marketing mix. Content including video, blog posts, whitepapers, podcasts etc gives organizations the ability to differentiate from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers.

In this 90 minute class students will learn:

  • The key formats of content marketing
  • How to develop a content plan
  • Content production techniques and scalable systems
  • Content optimisation for search and social media
  • The all important step of seeding and distribution, without paid media
  • Measurement software, systems and content plan iteration
  • How to build content marketing into your team and daily operations

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.