Fundamentals of Content Marketing | Online

About this class

Content marketing is now an essential element of the digital marketing mix. Content including video, blog posts, whitepapers, podcasts etc gives organizations the ability to differentiate from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers.

In this 90 minute class students will learn:

• The key formats of content marketing
• How to develop a content plan
• Content production techniques and scalable systems
• Content optimisation for search and social media
• The all important step of seeding and distribution, without paid media
• Measurement software, systems and content plan iteration
• How to build content marketing into your team and daily operations