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Do your emails often look like a giant, run-on sentence? Is the first “ask” or action item buried in a huge block of text that the recipient could easily overlook? Don’t be that guy or gal that forces people to block out 20 minutes of their day just to read your email. You’re better than that. Don’t lose a deal to poor communication.
You've spent hundreds of hours perfecting your product, your website, your design and your user-experience. You made sure you have all the right fonts, the colours harmonise and clicking the call-to-action button produces just the right screen transition.
Most startups get to this point and then forget one crucial thing: they haven't engaged their users with good copy
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