Free Lunchtime Class: ABC's of Content Marketing | Melbourne

About this event

What is content and why is it important for marketing? Building your audience is an important aspect of business growth. Think like a publisher and create content your target audience wants to consume. Giving away free value, and positioning yourself as an expert is key. Telling (and showing) the story as well as listening, measuring, and pivoting will position your business in good stead for the future.

This class is great for those from a non-marketing and non-content creation background who would like to know where to start. People in startups need to wear a lot of hats, and this course gives you the first actionable steps in content marketing.

Takeaways

• Understand the value of blogging
• Learn how to think like a publisher for a community
• An actionable plan to implement content marketing best practices