See the strategies that drive today’s biggest brands.
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).
**Chart your own career path.* * Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online * Digital Marketing Circuit * or level up on the job in our on-campus * Digital Marketing
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email firstname.lastname@example.org and someone from our team will be sure to respond to you with sign in instructions right away.
Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands.
Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.
Sharon is a Distinguished Faculty member at General Assembly, having led the creation of our Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in Los Angeles with her husband, their two adorable sons and their dog.
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