Free Class: Protect Your Brand With Trademark Law 101 | Melbourne

About this class

Your business’ identity and reputation are inextricably linked to your brand, which serves to distinguish you from competitors in the market. Yet creating a strong long-term brand requires much more than simply creative development. 

This class will explore the instrumental impact your brand can have on the long-term success of your businesses. Topics covered include an explanation of the intellectual property and commercial laws relevant to brand development; key considerations impacting the security of brands; the importance of brand strategy in the maintenance of brand reputation; and leveraging a brand as a commercial asset. 

It will also include a general outline of 'why' and 'how' to seek trade mark protection.

This class will be of great benefit to those who are in the earlier stages of developing a brand or setting up a small business, including startups, but would also be of significant use to existing small business owners. 

Takeaways

Students will learn:

• Key considerations when selecting a brand name to adopt
• Benefits of obtaining Trade Mark Clearance
• Benefits of seeking registration of your brand as a TM
• Securing your business investment by getting it right and “what not to do”