Free Class: Protect Your Brand With Trademark Law 101 | Online
About this class
Your business’ identity and reputation are inextricably linked to your brand, which serves to distinguish you from competitors in the market. Yet creating a strong long-term brand requires much more than simply creative development.
This class will explore the instrumental impact your brand can have on the long-term success of your businesses. Topics covered include an explanation of the intellectual property and commercial laws relevant to brand development; key considerations impacting the security of brands; the importance of brand strategy in the maintenance of brand reputation; and leveraging a brand as a commercial asset.
It will also include a general outline of 'why' and 'how' to seek trade mark protection.
This class will be of great benefit to those who are in the earlier stages of developing a brand or setting up a small business, including startups, but would also be of significant use to existing small business owners.
Takeaways
Students will learn:
- Key considerations when selecting a brand name to adopt
- Benefits of obtaining Trade Mark Clearance
- Benefits of seeking registration of your brand as a TM
- Securing your business investment by getting it right and “what not to do”
