Free Class: Digital Marketing Legals 101 | Online

About this class

Keep your marketing strategies on track and above board with this free introductory class on legal essentials for marketers.

In the fast-paced world of digital marketing, keeping up with legal issues impacting the industry can be confusing and difficult. In this free class, presented by Sprintlaw, you'll learn about some of the main legal risks associated with digital marketing and how to minimise them in your business.

Takeaways

• Advertising Laws & Regulations - Making sure you avoid misleading and deceptive conduct and complying with industry regulations and codes of practice.
• Privacy Law and Regulations - Putting in place a privacy policy can be a good start, but how else do you comply with the Australia Privacy Principles, and do you need to consider the GDPR?
• Spam Act - It's illegal to send unsolicited commercial electronic messages without consent. It's important to make sure you know what this means for your targeted marketing practices.
• Intellectual Property Laws - Being aware of the laws around trade marks, copyright and confidential information.
• Cyber Security and Data Breach Laws - Knowing about your obligations to report data breaches, and how to reduce cyber risk.